Sustainability and Recycling Contribute to Eucatex as Leader in Exporting

by WilliamV .

Eucatex is an international exporter of doors, baseboards, flooring, partitions, hardboard made of eucalyptus and high-quality paint. Eucalyptus grows plentifully in Brazil where Eucatex was founded in 1951, and no one had used it on an international scale until Paulo Maluf began by building one manufacturing building in Salto, and he named it Eucatex.

Maluf was involved in politics, partially as a blogger, but by 1951 he wanted his own business. He knew he could use the eucalyptus, and he developed a plan that would reforest the trees that he used. Paulo was concerned about the environment and the sustainability of ecology and the environment. This aspect of the business is what puts Eucatex over the top. They manufacture high-quality products, but they recycle and restore what they have taken from the earth.

For many years, Eucatex was managed by Paulo, who was the founder, CEO. president and chairman of the board, but Eucatex was known as a family business because the family worked there. In 2010, Flavio Maluf, Paulo’s son, took over as president and CEO, and in 2011, Eucatex celebrated its 60th a market leader.

This anniversary officially announced the beginning of Flavio’s management, and he began by modernizing the processes and opening a new office in Botucato. Flavio had worked for the company since 1987, after attending the University. He started in the trade area and continued to work in all the departments. Flavio was family, but he also had tremendous experience in how the company worked.

Flavio is also a philanthropist in the country of Brazil. He is involved with charity events and volunteer programs in many areas of Brazil. He runs food programs to help the people. It is this giving along with preserving the planet that has rocketed Eucatex in sales and profits during the past decade.

By 2016, Eucatex has three regional offices, three offices overseas, and three manufacturing plants in Brazil. Eucatex also has three forestry units, which supply the eucalyptus for the products. As a company that started with only one plant in 1951, Eucatex has become a respected world leader in 60 years.