Public Relations Entrepreneur Discusses his Approach to Business and Life

by WilliamV .

Recently, Darius Fisher, CEO of Status Labs, an online reputation management firm, sat down with Daniel Budzinski on the DreamCast podcast. Mr. Fisher touched on a wide range of issues, including his early start in business and how he balances a hectic work schedule with his personal life.

 

 

A chance encounter leads to a career

 

Mr. Fisher, 31, was originally from New York. Born in Manhattan, the entrepreneur was raised in a loving household by parents which prioritized education and encouraged their son to take part in a wide range of extra-curricular activities and life experiences.

 

After high school, Fisher moved to California, where he pursued a degree in economics. It was during college that he first realized that he had a knack for running and building his own businesses. He largely supported himself through college by selling used furniture on Craigslist that he bought from distressed sellers. This experience sealed his love for self-employment.

 

Darius Fisher relates how, through sheer luck, he was at a bar with some of his friends when he met a lady who was in political consulting. It so happened that she was looking for interns and encouraged Mr. Fisher and his friends to apply. Being just 22 and recently out of work, Fisher jumped on the opportunity. Soon he was rubbing shoulders with some of the state’s heaviest political players. The young Fisher, who says that he didn’t even know what political consulting was at the time, spent the next few months making lasting connections with political consultants, lobbyists and crisis managers. This set him on the course to becoming an entrepreneur in the online reputation management space.

 

He saw the sums that were being paid for managing the reputations of high-profile individuals. Yet many of the consultants and other professionals he worked with were much older, having little to no understanding of the many different technology channels that were becoming ever more important to people’s overall reputation.

 

Fisher saw that, by concentrating solely on the all-important area of online reputation management, he could create a niche in which there were very few competitors and no one who really knew what they were doing. He eventually founded Status Labs and, in so doing, drove his company to become the nation’s number-one online reputation management firm.