Starbuck’s buyers had recently noticed a void in the food offerings that they have for their customers. They needed to add more grab-and-go snack food offerings that they could easily sell in the drive thru and to their in and out customers that they see by the thousands every day in their stores across the United States. The problem is, it needs to be a great product that is both creative and affordable to fit into the archetype set forth by the Starbuck’s brand. They think they have hit the mark with their latest product offering. It is a product that has only been on the market for a couple of months and it is called Hippeas.
Hippeas is a chickpea-based puffed snack. The brand exists under that parent company of Green Park Holdings which is led by CEO Livio Bisterzo. More on him later. Some may wonder why chickpeas would be chosen as a source for a new snack food. This is because of two different factors. The first factor is that chickpeas are one of the most popular food items for vegans everywhere. The second factor is that it can present a lot of great nutritional value in a very small package.
For more information, find Livio Bisterzo on Facebook.
Because the snack food is completely based on chickpeas, Hippeas (@hippeas_snacks) fit into a lot of different categories when it comes to things that Starbuck’s was looking for in a snack food. The snack is vegan. It is also gluten-free and kosher. This means that people shopping at Starbuck’s can eat the snack quickly and on the go no matter what their dietary restrictions are. The food will be available in almost 8,000 stores nationwide. Hippeas are available at Starbuck’s in two different flavors; vegan white cheddar and Far Our Fajita. These two flavors are broad enough to satsify the taste of just about anyone.
Livio Bisterzo is the CEO of Green Park Holdings, the parent company of Hippeas. He had the idea for the product in order to fulfill what he saw as a void in the global snack food market. The chickpea puffs were just recently released on the market in April 2016. They have already been picked up by Starbuck’s and other food retailers since then.
Bisterzo got his start in marketing in the late 1990s. He then moved on to more entrepreneurial pursuits in the early 2000s. He created Green Park Holdings last year in an effort to move into the snack food industry. Hippeas is a great company with a socially conscious slant as they give portions of their profits to chickpea farmers in Africa.