JHSF is a leading Brazilian real estate company. The company operates five primary business units dealing with incorporation, development, and management of residential and commercial properties. JHSF was founded in 1972 and has over the years developed property estimated to be worth more than R $ 10.8 Billion in various cities across Brazil.
Jose Auriemo Neto brought about massive success to the business. The success came after he identified a potential piece of land five years ago and approached his father Fabio Auriemo, the then president of JHSF with the idea to create a complex. Despite the lack of support from his father’s business partner, Jose Auriemo Neto insisted on the worthiness of the new project taking his father for an inspection tour of Marginal Pinheiros, his newly found dream.
From the idea, Marginal Pinheiros is now home to the largest real estate complex in Brazil. The complex comprises of nine residential towers 180 stores and four offices. The construction is alongside part of the area being set aside for apartments and a hotel all targeting the high-end market. The new complex joins on the list of luxurious creations from JHSF. Others include Shopping Metro Santa Cruz that receives an average of 75,000 visitors daily, Shopping Metro Tucuruvi and Dona Catarina Development.
Jose Auriemo Neto joined JHSF in 1993 and founded its services department. Between 2006 and 2014, he served as the chief executive officer of JHSF Participacoes SA. Jose Auriemo also served as a member of the Board of Executives in JHSF starting 2009. Currently, he serves as the president and senior executive officer of JHSF.
Alongside being a leader in real estate business, JHSF extended to the hotel industry with the acquisition of a majority stake in Hotel Fasano in 2007. Purchase of Hotel Fasano was followed by acquisition of Fasano Hotels and Restaurants chain in 2014 placing it among the leading players in the hospitality industry in Brazil. Jose Auriemo is a trained engineer after a partial attendance of the course at Fundacao Armando Alvares Penteado. He also undertook a business administration course at FASE.