Billboard recently named their choices for the most influential women in the typically male-dominate music industry. One name that sticks out is Roc Nation’s Chief Operating Officer Desiree Perez. Known to those in the industry simply as Des, Perez is no stranger to the entertainment industry. Named COO of Roc Nation by Jay-Z in 2009, Des is known in the industry as a fierce negotiator and strong leader. She enjoys working behind the scenes as one of New York City’s true movers and shakers when it comes to music and entertainment. Her ability to negotiate deals for Roc Nation has given her many accolades and much respect by the industry elite
A native of New York City, Perez has been involved in the entertainment industry for over 20 years, mostly as a nightclub owner and dealmaker. A close friend of hip-hop mogul, Jay-Z, Des has ran the highly successful SC Enterprises for the better part of a decade. She was a key figure in many of Roc Nation’s brokered deals, including the acquisition of music streaming company, Tidal. She also negotiated deals with Samsung for Rihanna and Beyoncé Knowles’ Formation stadium. While she may operate behind the scenes, there is no dispute that her influence is felt throughout the music industry as a powerful executive. Desiree Perez‘ business acumen, from running nightclubs and entertainment venues to signing new talent, is among the best in the world. There is no doubt that her reputation as a powerful executive precedes her among those who understand the industry.