Billboard recently named their choices for the most influential women in the typically male-dominate music industry. One name that sticks out is Roc Nation’s Chief Operating Officer Desiree Perez. Known to those in the industry simply as Des, Perez is no stranger to the entertainment industry. Named COO of Roc Nation by Jay-Z in 2009, Des is known in the industry as a fierce negotiator and strong leader. She enjoys working behind the scenes as one of New York City’s true movers and shakers when it comes to music and entertainment. Her ability to negotiate deals for Roc Nation has given her many accolades and much respect by the industry elite
A native of New York City, Perez has been involved in the entertainment industry for over 20 years, mostly as a nightclub owner and dealmaker. A close friend of hip-hop mogul, Jay-Z, Des has ran the highly successful SC Enterprises for the better part of a decade. She was a key figure in many of Roc Nation’s brokered deals, including the acquisition of music streaming company, Tidal. She also negotiated deals with Samsung for Rihanna and Beyoncé Knowles’ Formation stadium. While she may operate behind the scenes, there is no dispute that her influence is felt throughout the music industry as a powerful executive. Desiree Perez‘ business acumen, from running nightclubs and entertainment venues to signing new talent, is among the best in the world. There is no doubt that her reputation as a powerful executive precedes her among those who understand the industry.
JHSF is a leading Brazilian real estate company. The company operates five primary business units dealing with incorporation, development, and management of residential and commercial properties. JHSF was founded in 1972 and has over the years developed property estimated to be worth more than R $ 10.8 Billion in various cities across Brazil.
Jose Auriemo Neto brought about massive success to the business. The success came after he identified a potential piece of land five years ago and approached his father Fabio Auriemo, the then president of JHSF with the idea to create a complex. Despite the lack of support from his father’s business partner, Jose Auriemo Neto insisted on the worthiness of the new project taking his father for an inspection tour of Marginal Pinheiros, his newly found dream.
From the idea, Marginal Pinheiros is now home to the largest real estate complex in Brazil. The complex comprises of nine residential towers 180 stores and four offices. The construction is alongside part of the area being set aside for apartments and a hotel all targeting the high-end market. The new complex joins on the list of luxurious creations from JHSF. Others include Shopping Metro Santa Cruz that receives an average of 75,000 visitors daily, Shopping Metro Tucuruvi and Dona Catarina Development.
Jose Auriemo Neto joined JHSF in 1993 and founded its services department. Between 2006 and 2014, he served as the chief executive officer of JHSF Participacoes SA. Jose Auriemo also served as a member of the Board of Executives in JHSF starting 2009. Currently, he serves as the president and senior executive officer of JHSF.
Alongside being a leader in real estate business, JHSF extended to the hotel industry with the acquisition of a majority stake in Hotel Fasano in 2007. Purchase of Hotel Fasano was followed by acquisition of Fasano Hotels and Restaurants chain in 2014 placing it among the leading players in the hospitality industry in Brazil. Jose Auriemo is a trained engineer after a partial attendance of the course at Fundacao Armando Alvares Penteado. He also undertook a business administration course at FASE.